Kinda chic to create brand alignment.
Welcome to Francesca McGarey, where creativity meets strategy meets soul, to create cool AF brands.
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strategy session:
Immediate Impact
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Brand Alignment:
Signature Framework
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Brand somatics:
On-Going Support
Kinda chic to blend strategy and soul.
Creative minds…
…need creative solutions. And those solutions are rarely in alignment if they place strategy without soul, or soul without strategy.
Scattergun marketing is exhausting, and whilst you don’t start out with intention to hope that anything sticks when it comes showing up online, you quickly find yourself responding and adapting to the algorithm gods and getting extremely fed up shouting into the void of the internet. It’s enough to make you question your entire self worth, so of course, you would then throw anything out there across any platform, in the hope that this time, something will stick. That the doors to the missing clients will fling open and in will walk a stream of clients with their credit cards ready to be you for your wonderful services. I get it.
Here’s the thing; when your marketing holds together as one system, a beautiful and intentionally designed eco-system, everything just gets easier. Your business flows, revenue becomes consistent, your website talks for you when you're not in the room, and your emails are ones people actually open and want to hear from you. Imagine that? And breathe.
If you think about your visibility as an extension to your values, said out loud, and put where people can find them, it can help you reframe how you build something worth stepping into and stop you chasing the algorithm. Because let’s be honest, we were never going to catch up with the algorithm, were we?
When you build a world worth stepping into, you don't need to live in the scroll or be everywhere to everyone, online 24/7 to win business, it comes to you. Cool, huh?
Kinda chic to DO business IN ALIGNMENT OF YOUR VALUES.
The ambition tax podcast show
Brand alignment for purpose driven founders and businesses who are ready to grow their revenue without it costing them their values, their health, or that of the planet. A podcast that asks the deeper question; is there always a price to be paid?
Kinda chic to NOT CREATE MORE NOISE OR FRAGMENTATION.
Services:
Brands & PArtnerships:
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The world of your business activation is a self-study methodology made up of videos, prompts, and honest direction to help you reconnect with your business.
Part reset, part touch point, part reminder of why you started: you’ll be tapping into the felt-sense, soul-language side of the work, not just the strategy.
A wonderful way to connect with your creative expression through your business.
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A Strategy Session is a one-hour consulting call with Francesca McGarey, for founders who need clarity on one specific problem right now .
You bring the blocker: a launch that's not landing, a brand that doesn't sound or feel like you, a system that's fallen apart or a question about where you’re currently leaving money on the table. You walk away with a clear next step, not homework.
Best for founders who need one sharp answer before they commit to more.
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Brand Alignment is an 8-week brand strategy activation journey. Together, we rebuild your marketing systems and your voice at the same time - not as two separate projects, because a strategy no one recognises as yours simply won’t last and you’ll fall out of love with taking action as soon as I hand it to you.
There’s five phases: diagnosis, the inner work behind your positioning, the site and systems build, the content engine, then a handover that keeps it running.
Best for founders who are done buying tactics in isolation and want the whole thing rebuilt properly once alongside their own internal compass.
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On-Going Support is a retained advisory relationship for founders and teams who've done the initial strategy work and need a fractional CMO on call, someone who already knows the business, not a new hire to onboard.
The project scope is agreed upfront and reviewed regularly to ensure maximum output for all.
This is best for established founders and small teams who need ongoing marketing leadership without a full-time hire.
Kinda chic to not abuse tools that deplete the earth.
WHO AM I?
FRANCESCA MCGAREY | BRAND STRATEGIST | FRACTIONAL CMO
20 years experience · Google Creative Lab background · Supporting businesses across 5 countries · Championing women-led founders.
I'm a brand strategist and fractional CMO with 20 years of experience across advertising, fashion, Google's Creative Lab, and over a decade of running my own consultancy.
I work with founders and ambitious but purpose driven businesses, to create brand alignment and the world of your business as one beautiful eco-system.
I'm also a keynote speaker with three talks on strategy Aater the Algorithm: What Businesses Need to Build Next, Building Experiences for People Outside the norm, and What the Cost of Ambition Actually is; to people, the clients they serve, and the finite resources of the planet.
I also write about ambition, work, and the shades of grey at The Ambition Tax on Substack. If you’d like to see if I can help your business, then book a no obligation intro call below:
My Business Philosophy:
Most brand strategists will sell you the more model: more content, more channels, more noise to compete with everyone else's noise. The extractive model. but, I don't work that way. the concept of Enough-ism is my whole philosophy:
Tuning into our finite energy, finite resources, honest standards, purpose driven, and working in bursts instead of always-on. I turn down work that I don't need to take or that doesn’t fit into the model of enough-ism. I sell less and deliver more, charge for what I actually do, not for busyness dressed up as value, and even add a little woo into the mix.
That restraint is the strategy, not a compromise on it. It's also where the actual differentiation lives: I sit at the intersection of creative and cultural intelligence - reading what's shifting in culture, in consumer behaviour, in how people actually relate to brands, into what the collective is transmuting, and translating that into systems and helping my clients tune into their own voices so that they withstand, not just the immediate campaign or a trend for a week. Most strategists will give you a beautiful moment, I'm building you an expression of your soul that ebbs and flows as you do.
Curious to see how that looks in practise?
Check out the various ways we can work together and if you have any questions then please feel free to reach out.
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The Ambition Tax Newsletter
FOR WHEN YOU NEED SOMETHING TO ACTUALLY ACT ON:
This isn’t another think-piece to nod along to and forget. Each issue names a real problem in your marketing or your business, and what to do about it - the kind of thing you'd usually pay a strategist to tell you.
No fluff, no 10-tip listicles and no guru who’s got it all right. Just the insight, the share as I go and the next step.
There’s also lots of guest interviews so if you think you’d make a great guest be sure to reach out.
The newsletter's free, but if you want more than reading; there’s a chat thread, like minded business owners, a second opinion at 11pm and an actual eye on your business - that's the paid community, and we’re ready for you when you are.
Start with the articles and when you feel ready, switch to paid.
MINDSET AND BUSINESS STRATEGY SESSION
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FOR WHEN YOU WANT Personalised clarity AND A plan FOR YOUR MARKETING AND SALES STRATEGY:
Some seasons call for more than a quick fix, they call for a reset. A direction. A sense of “this is the path.”
Right now you might be overwhelmed, spinning, unsure what your next move should be. Too many ideas, not enough clarity or maybe you’ve been trying to grow but everything feels scattered and heavy.
The 1:1 Mindset and Business Strategy Session gives you the calm, confident structure you’ve been craving.
We sit down, properly, and look at your business together. Where you are, where the gaps are, where you're quietly leaving money on the table, and what a marketing strategy that genuinely fits your life and capacity could look like.
This isn't a consultation where you walk away with a list of things to do. It's a session designed to give you the clarity that makes every decision after it easier. By the end, you'll have a clear strategic direction, a framework for making marketing decisions without the second guessing, and a real understanding of how to use your visibility to generate leads, not just content.
BRAND ALIGNMENT
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FOR WHEN YOU KNOW WHAT YOU'RE BUILding, BUT THE BUSINESS AROUND YOU ISN'T HOLDING you YET:
An 8-week activation that rebuilds your voice and your systems, at the same time.
This is not another strategy document.
It's not a content calendar.
It's not a course you'll open twice and abandon.
It's not "find your niche," said a different way.
This is a full rebuild - inside and out, in the same 8 weeks.
A way of reading where you actually are, honestly.
A way of rewriting what you believe about yourself.
A way of building the site and systems that hold you up.
A way of finding your real voice, and using it out loud.
A way of keeping the ignition lit, long after week 8 ends.
Designed for founders building around real life, not for those who just need a content calendar.
Built for real energy cycles, not fake consistency.
ON-GOING SUPPORT
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FOR WHEN THE ACTIVATION'S DONE, AND YOU DON'T WANT TO LOSE THE MOMENTUM:
On-Going Support keeps the ignition lit after the rebuild.
I already know your business, so nobody's explaining it from scratch every month. I built your business eco-system so I catch any drifts early, before they turns into six months off-course. I’m on it like sonic, as the saying goes! You get a second brain in the world of your business for the decisions that actually matter, and someone holding you to the voice we’ve created, keeping the conversation with your clients thriving, and not just letting the old defaults, fears and beliefs quietly (or not so quietly) creep back in.
Want to unlock the next level?
Francesca mapped our end-to-end customer journey and shaped our go-to-market strategy. With automations, UX and on-brand copywriting, everything now works together as a coherent online ecosystem.
As a busy start-up we needed effective results, fast - her calm process, clear SOPs, and realistic timelines saved us hours ahead of launch and helped us grow revenue by identifying opportunities we hadn't yet considered. If you want strategic email, customer journeys, AI marketing and copy done right: hire her.
Sally Miller, Interior Designer
