Brand Alignment

Want your entire digital eco-system mapped and built for you?

My signature 8 week framework, where together, we rebuild both your strategy and the voice underneath it, so the next version of your business is one you can actually sustain.

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As Featured in:

Skillful Leaders

Well&Good

The Inspiration Space

Kindred Founders

Francesca McGarey Business Retreat

what’s included:

Your 8-week brand alignment journey is broken down into the following tried and tested framework:

  • We start by getting honest about what's actually there: your current business, brand, and marketing, exactly as they are, not as you wish they were.

  • From that honest read, we build the strategy that actually fits; your real energy, your real constraints, your real goals.

  • The systems and structure that hold the new strategy up, so it doesn't collapse the first time life gets in the way.

  • The voice and confidence work - reconnecting you to how you actually sound, so the strategy has something true to carry.

  • Making sure it holds after we finish working together, not just while I'm in the room. If you’d like to discuss on-going support, then we can do after completion of the brand alignment framework.

the framework:

Audit

Next, you go through the World of Your Business Activation to re-align and re-connect with your business. This isn’t an ordinary branding exercise.

Re-Write Blueprint

Next, you go through the World of Your Business Activation to re-align and re-connect with your business. This isn’t an ordinary branding exercise.

Lay the Foundation

Next, you go through the World of Your Business Activation to re-align and re-connect with your business. This isn’t an ordinary branding exercise.

Find your Frequency

Next, you go through the World of Your Business Activation to re-align and re-connect with your business. This isn’t an ordinary branding exercise.

Keep the Ignition Lit

First, I gather the data. Assess what’s working, what’s not and where you’re leaving money on the table.

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  • Francesca has been an absolute dream to work with at Cuppa, helping us make a significant difference in the community. She has brought enthusiasm and a holistic skillset that has not only benefited the business but also myself personally.

    Luke Cook, Cuppa TV

  • Everyone working for a start-up needs someone like Francesca. She is a skilled organizer and tackles problems head on with creative, thoughtful solutions.

    Emma Damokosh, Freefloat Media

  • I loved your energy and enthusiasm for all things brand. Francesca made me realize and fully appreciate that a brand isn’t just about the product or company, but the people within it. In fact, without truly understanding who everyone is and how they fit in then the brand and product cannot flourish.

    Andrew Peddar, Daizy App

  • Brand Alignment is an 8-week signature programme that rebuilds your business strategy and brand voice together, across five phases. It's for when inconsistent results stop looking like a discipline problem and start looking like what they actually are; a structural mismatch between how you're running your business and how you actually think, work, and live.

  • Brand Alignment runs for 8 weeks at launch, structured across five phases.

  • Brand Alignment is built for founders, entrepreneurs, creatives and executives who've done the quick fixes - a new logo, a new offer, a new course - and are still getting the same inconsistent results. If you've tried patching the surface and the problem keeps resurfacing, this is the deeper rebuild.

    I work with people and brands tired of renting attention from the algorithm and finally ready to build a presence they actually own.

    Founders exhausted by trend-chasing, second-guessing, and weekly algorithm whiplash and are ready for long-term, ownable brand equity instead.

    Founders who know they’re good but are done blending in and want a strategy that makes them unmistakable. They want to build a movement, not just a brand.

    Creatives who want direction that supports their ideas, not another rigid system that boxes them in.

    Founders who want a content calendar where every post has purpose, builds toward a goal, and actually strengthens their brand, not just fills the grid.

  • Brand Alignment moves through five phases:

    • Read the Blueprint (an honest audit of where things actually stand),

    • Rewrite the Blueprint (building the strategy that fits your real constraints),

    • Lay the Foundation (the systems that hold it up),

    • Find Your Frequency (the voice and confidence work underneath the strategy),

    • Keep the Ignition Lit (making sure it holds after we finish).

  • Brand Alignment is £3,500, payable in three instalments on sign up, week 4 and week 8.

  • A Strategy Session answers "what should I do next" - one focused session and a 30-day plan. Brand Alignment answers "who's going to make sure the whole foundation holds" - a full rebuild of strategy and voice together, over 8 weeks. If you already know the one thing you're stuck on, start with the Strategy Session. If the problem is bigger than one decision, Brand Alignment is the right entry point.

Frequently Asked Questions